Since the inception of Brighter Strategies, we have been guided by a clear purpose – to empower organizations that strive to make a difference. Our work is not just about improving processes and performance; it’s about helping purpose-driven entities reach their full potential. From strategic planning to leadership development, coaching to change management, we aim to be a supportive partner in their journey towards meaningful impact.
As defined by the National Council of Nonprofits, ‘capacity building’ is an essential investment that ensures the effectiveness and future sustainability of a nonprofit. It’s not just a requirement; it’s the lifeline that allows such organizations to successfully deliver on their mission today and for the foreseeable future.
The Nonprofit Quarterly posits that capacity building is equivalent to organizational and leadership development. But its significance extends further – it’s about shaping the very essence of nonprofits around the world, enabling them to amplify their positive impact.
The Evolution of Capacity Building.
By its nature, capacity building is about transformation—ensuring organizations adapt to and embrace change. How capacity building accomplishes such transformation has shifted significantly.
Here are seven notable trends in nonprofit capacity building from the past 15 years.
1. Diversity, Equity, and Inclusion (DEI): As we’ve learned in prior anniversary articles, a commitment to DEI has been a major impetus for nonprofit change since 2008. Capacity building efforts now include training and support around creating more diverse, equitable, and inclusive organizations. This means caring for the humans who both work for nonprofits and benefit from that work, being anti-oppressive, and embodying justice.
2. Digital Transformation: As technology has rapidly evolved, so too has the sector’s use of online platforms, crowdfunding, and social media. Organizations have digitized many aspects of their operations, from donor management to outreach efforts and marketing communications. Additionally, widespread global adoption of remote work has prompted capacity building efforts around how to manage remote teams, leverage digital platforms, and maintain productivity.
3. Resilience and Sustainability: The global financial crisis of 2008 highlighted the need for nonprofits to be more resilient. As a result, leaders embraced training around financial sustainability, diversifying funding streams, and building reserves. Beyond financial resilience, leaders themselves have grown to be more adaptive, learning to navigate complexity and make decisions in uncertain situations.
4. Outcome Measurement, Impact Evaluation, and Data-Driven Analysis: As the nonprofit sector has become more strategically minded and financially savvy, funders and stakeholders now expect leaders to demonstrate their impact. Organizations have adopted more robust evaluation methods and metrics-driven approaches. Additionally, they are increasingly using data analytics to drive decision-making, optimize fundraising strategies, and better understand their impact.
5. Collaborative Learning: The work of nonprofit organizations has grown less siloed and more collaborative, with a push toward collective impact. Today, multiple organizations might come together to address large, complex social issues by pooling resources, knowledge, and expertise. Such crowdsourcing is occurring internally, too. Years ago, nonprofits relied mostly on outside experts or consultants, but today there is a renewed focus on peers learning from each other’s successes and challenges.
6. The New Employee Experience: Significant social and cultural disruptions have affected how nonprofits serve their workforces. The COVID-19 pandemic accelerated the adoption of virtual and hybrid work arrangements and the prioritization of work-life balance. And given the challenges many nonprofits face, there’s been an increased emphasis on supporting the mental health and well-being of staff and volunteers.
7. Holistic Approaches to Capacity Building: Instead of a nonprofit throwing all its efforts in one area (like fundraising or board development), organizations are approaching capacity building holistically. Nonprofit leaders today understand organizational development from a systems perspective and how to address the organization’s needs more interconnectedly.
These trends reflect broader shifts in society, technology, and the global challenges communities face. With the help of capacity-building initiatives, nonprofits are constantly evolving to meet these challenges and serve their missions more effectively.