Payal is committed to addressing complex organizational and systems-level challenges. With her expertise in strategy, collaboration, innovation, communication, and evidence-based initiatives, Payal excels at helping organizations build the foundation to maximize their impact.
At Brighter Strategies, Payal partners with clients to re-envision the future of their organizations, responding to data, and solving for pain points. She works with a diverse range of clients, including associations, service-providing and advocacy non-profits, foundations, and socially minded companies. Payal’s specialties include strategic planning, member engagement, process mapping, participatory outcome evaluation, needs assessment, capacity building and advocacy. She is skilled in developing and maintaining partnerships and working effectively in teams.
While Payal’s skills apply to a range of subjects, Payal has a deep understanding of issues related to tobacco control, obesity, cancer, public health, clean air, and housing. Throughout her career, Payal has demonstrated exceptional leadership and strategic vision. For example, while at C-Change, she directed initiatives on cancer prevention and created and executed communications and advocacy strategies for federal appropriations and cancer risk factors. At the Campaign for Tobacco-Free Kids, Payal managed teams to support tobacco control advocacy efforts with technical assistance to NGOs throughout South Asia. She also developed and led the execution of an India strategy aimed at reducing tobacco consumption through tax increases, tobacco advertising bans, smoking bans in public places, and graphic warning labels on tobacco products.
Payal has a Master of Public Health with a concentration in Social and Behavioral Sciences from Boston University and a Bachelor of Science in Psychology with honors from the University of Maryland. Among other publications, she authored a research article in the Asian Pacific Journal of Cancer Prevention and a policy report to advise governors and state legislators on improving the organization and delivery of state substance-use systems. Payal is a member of the American Public Health Association and the American Evaluation Association, and an active advocate for her community in Washington D.C.